 | |
| Company type | Subsidiary |
|---|---|
| Industry | Textile, footwear |
| Founded | 2011 |
| Founder | George Altirs |
| Headquarters | , United States |
Area served | Americas, Europe, Middle East, Africa |
Key people | George Altirs (CEO) |
| Products | Apparel, footwear, sportswear, sports equipment |
| Parent | GMA Accessories Inc. |
| Subsidiaries | Capelli New York (USA) GMA Shanghai (China) Capelli Europe (Europe) |
| Website | capellisport.com |
Capelli Sport is an American sportswear and footwear company based in New York, United States, subsidiary of the GMA Accessories Inc.[1] Founded in 2011 by Lebanon-born and New York–based entrepreneur George Altirs,[2] Capelli Sport also has locations in Europe, the Middle East, and Africa under Capelli Europe GmbH, and in China under GMA Shanghai.[1][3]
Capelli Sport has focused on the soccer market,[4] producing kits, goalkeeper gloves, and balls, as well as casual wear – such as t-shirts, hoodies, jackets and leggings – and accessories, such as bags and hats.[5] Capelli's footwear products include sneakers and football boots.[5]
Capelli Sport has equipped various soccer teams, most notably AEK Athens, MSV Duisburg, SV Austria Salzburg, the Lebanon national team,[1] and the Serbia national team.[6] They also own shares in Danish club HB Køge and German club MSV Duisburg, among others.
History
[edit]On January 24, 2017, Capelli Sport signed a corporate partnership with the Rochester Rhinos, a United Soccer League team, and their stadium was renamed Capelli Sport Stadium.[7]
On July 1, 2019, Capelli Sport and Danish football club HB Køge announced that Altirs had purchased a 76% stake in the club, taking controlling ownership of both its men's and women's sides.[8] Since January 20, 2021, Capelli Sport has held 40.1% of the shares of German soccer club MSV Duisburg.[9]
On May 27, 2025, Capelli Sport restructured its ownership in HB Køge to fully separate its men's and women's sides. It then sold 100% of the club's women's side to Ballard Capital, an investment company owned and operated by Angie and Chris Long, owners of the American professional club Kansas City Current competing in the National Women's Soccer League. The acquisition fully separated the women's club's business from the men's club's and parent organization's, both of which Capelli Sport retained.[10][11]
References
[edit]- ^ a b c "Capelli Sport - Teams, Kit Designs, Teamwear & History | Small Brands Case Study". Footy Headlines. Retrieved April 3, 2021.
- ^ Pearce, James (November 27, 2021). "Daniel Agger: Hurt by Rodgers, learning from Liverpool lessons and back in football after '100 per cent' leaving it". The Athletic. Retrieved February 20, 2022.
- ^ "Phoenix Arizona: La Major League Futsal anuncia la asociación con Capelli Sport". mlsfutsal.org (in Spanish). Retrieved April 3, 2021.[dead link]
- ^ "CAPELLI SPORT". capellinewyork.com. Retrieved April 4, 2021.
- ^ a b "SOCCER EQUIPMENT". CapelliSport.com. Retrieved April 4, 2021.
- ^ "NOVA ERA. NOVA BOJA. NOVA ENERGIJA. | NOVI DRES SRBIJE, DIZAJN KOJI SPAJA TRADICIJU I INOVACIJU | Fudbalski savez Srbije" (in Serbian). Retrieved September 9, 2025.
- ^ Rhinos, Rochester (January 24, 2017). "Rochester Rhinos, Capelli Sport Announce Major Partnership". Rochester Rhinos. Retrieved April 3, 2021.[permanent dead link]
- ^ "HB Køge" (Press release). Capelli Sport. July 1, 2019. Retrieved June 7, 2025.
- ^ Presseabteilung, MSV Duisburg-. "Kapitalerhöhung: Capelli Sport und MSV bauen Vertrauensverhältnis weiter aus". MSV Duisburg. Retrieved April 3, 2021.
- ^ Kassouf, Jeff (May 27, 2025). "Kansas City Current owners acquire Danish club HB Køge, eye multi-club empire". Retrieved June 7, 2025.
- ^ "Angie og Chris Long er nye ejere af HB Køge Women" (Press release) (in Danish). HB Køge. May 27, 2025.
External links
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