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Euthymol

Euthymol toothpaste

Euthymol is a brand of antiseptic, fluoride-free[1] toothpaste, formulated without parabens and distributed by LG H&H.[2] It is characterized by its distinctive bright pink colour, strong herbal flavor, and medicinal taste. The product is also notable for its vintage-style metal tube packaging, which features a design with only a pattern and the product name. It is marketed as helping to remove plaque, support enamel health, and provide breath-freshening benefits.[3]

History

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The brand was first launched around 1898 in the United Kingdom and was initially marketed by Parke, Davis & Co. as far back as 1896,[4] and as well as toothpaste it was sold as a variety of antiseptic powders and creams, which contained thymol, oil of wintergreen, menthol, eucalyptus oil, boric acid and indigo,[5] though modern formulations only contain the first three of those ingredients (amongst other things). The name Euthymol is a portmanteau of the words eucalyptus and thymol, which were the active ingredients of the original formulation.

The supply of Euthymol toothpaste was temporarily interrupted in mid-2013 while the product was reformulated due to changes in the European Cosmetics Regulation.[6] The new formulation of Euthymol was released to supply chains in January 2014 and was available in stores in February 2014.

Market Presence

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Euthymol is marketed in Europe, Asia, and North America, including countries such as the United Kingdom, France, Germany, the United States, South Korea, and Japan. [7] [8] [9] [10]

The product can be purchased through various retail channels including drugstores, pharmacies, and select beauty stores.[7][8][9]

See also

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References

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  1. ^ "What are the excipients in toothpastes?". SPS - Specialist Pharmacy Service. Archived from the original on 2020-02-16. Retrieved 2020-02-16.
  2. ^ "EUTHYMOL Original Pink Toothpaste". Amazon.
  3. ^ "Euthymol Original Toothpaste".
  4. ^ "Trademark Electronic Search System (TESS)". tmsearch.uspto.gov. Archived from the original on 2020-02-16. Retrieved 2020-02-16. [better source needed]
  5. ^ Parke, Davis & Company (1900). Physician's Manual of Therapeutics. Parke, Davis & Co. p. 227.
  6. ^ Hawkes, Steve (2013-11-22). "Disappearance of famous pink toothpaste sparks black market rush on the internet". ISSN 0307-1235. Retrieved 2020-02-16.
  7. ^ a b "Euthymol Brand Page". Olive Young Global.
  8. ^ a b "Euthymol Toothpaste". The French Pharmacy. Retrieved 17 September 2025.
  9. ^ a b "Euthymol Original Toothpaste 75ml". Boots. Retrieved 17 September 2025.
  10. ^ "LG Household & Health Care Enjoys 300% Increase in Sales in Japanese Online Malls". Business Korea. Retrieved 17 September 2025.
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