KUBL-FM

KUBL-FM
Broadcast areaSalt Lake City metropolitan area
Frequency93.3 MHz
Branding93.3 The Bull
Programming
FormatCountry
AffiliationsWestwood One
Ownership
Owner
KBEE, KBER, KENZ, KHTB, KKAT
History
First air date
July 31, 1965; 60 years ago (1965-07-31) (as KWHO-FM)
Former call signs
KWHO-FM (1965–1984)
KLTQ-FM (1984–1988)
KLZX (1988–1989)
KLZX-FM (1989–1995)
KUBL (1995–2000)
Call sign meaning
The BULL (referring to the animal)
Technical information[1]
Licensing authority
FCC
Facility ID11238
ClassC
ERP25,000 watts
HAAT1,140 meters (3,740 ft)
Transmitter coordinates
40°39′34″N 112°12′5″W / 40.65944°N 112.20139°W / 40.65944; -112.20139
(atop Farnsworth Peak)
Links
Public license information
WebcastListen live
Website933thebull.com

KUBL-FM (93.3 MHz) is a commercial radio station in Salt Lake City, Utah, branded as “93.3 The Bull“.[2] It is owned by Cumulus Media and it broadcasts a country music format. The studios are on Bearcat Drive near the I-15/I-80 interchange in South Salt Lake.[3]

KUBL-FM has an effective radiated power (ERP) of 25,000 watts. Its transmitter site is in Erda, southwest of the city on Farnsworth Peak in the Oquirrh Mountains.[4]

History

[edit]

The station signed on the air on July 31, 1965.[5] Its original call sign was KWHO-FM, the sister station to KWHO 860 AM (now KKAT). The stations had studios on East 2nd Street. Because the AM station was a daytimer, required to go off the air at night, KWHO-FM was able to keep their simulcast programming going into the evening.

By the 1970s, the two stations had separate programming. KWHO-FM began airing an automated Top 40 format.[6] KWHO-FM was broadcasting at 37,000 watts but with a tower at minus 93 feet. So its reach was only in and around Salt Lake City.

In 1984 the station had a soft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor to KRSP-FM and carried a classic hits and classic rock format.[7] That format lasted seven years.

On May 8, 1995, KLZX made a big change. It became KUBL, switching from classic rock to the current country format.[8][9][7] On September 13, 2022, KUBL was rebranded as "93.3 The Bull".[10]

Former logo

In January 2023, The Lexi and Banks Morning Show was dismissed.[11] The current wake-up program is The Jesse James Morning Show.

Awards and nominations

[edit]
Year Association Category Recipient Result Ref
2009 Academy of Country Music Awards On-Air Personality of the Year - Large Market Johnson & Johnson Morning Show Nominated
2017 Academy of Country Music Awards Radio Station of the Year - Large Market Station Nominated
On-Air Personality of the Year - Large Market Johnson & Johnson Morning Show Nominated
2018 Country Music Association Awards Radio Station of the Year - Large Market Station Nominated
Academy of Country Music Awards Radio Station of the Year - Large Market Station Won
On-Air Personality of the Year - Large Market Lexi & Banks Morning Show Nominated
2019 NAB Marconi Radio Awards Country Station of the Year Station Nominated
Country Music Association Awards Radio Station of the Year - Large Market Station Nominated
Academy of Country Music Awards On-Air Personality of the Year - Large Market Lexi & Banks Morning Show Won
2020 Academy of Country Music Awards Radio Station of the Year - Large Market Station Nominated
Country Music Association Awards On-Air Personality of the Year - Large Market Lexi & Banks Morning Show Nominated
2021 Academy of Country Music Awards Radio Station of the Year - Large Market Station Nominated

References

[edit]
  1. ^ "Facility Technical Data for KUBL-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "KUBL Rebrands As 93.3 The Bull - RadioInsight". September 13, 2022. Retrieved March 14, 2023.
  3. ^ "KBEE Contest Rules"
  4. ^ Radio-Locator.com/KUBL
  5. ^ Broadcasting Yearbook 1967 page B-167. Retrieved Aug. 28, 2025.
  6. ^ Broadcasting Yearbook 1977 page C-315. Retrieved Aug. 28, 2025.
  7. ^ a b Broadcast History: Salt Lake City Radio
  8. ^ Stark, Phyllis (May 27, 1995). "Vox Jox". Billboard. Vol. 107, no. 21. p. 106.
  9. ^ KROQ Airs Stone Love Affair (Radio & Records, 5/19/1995, page 18)
  10. ^ "KUBL Rebrands As 93.3 The Bull". RadioInsight. September 13, 2022. Retrieved September 13, 2022.
  11. ^ CUMULUS CUTS TWO SALT LAKE CITY MORNING SHOWS
[edit]