Wikipedia

Storefriendly

Storefriendly Self Storage Group Ltd.
Company typePrivate
IndustrySelf storage
Founded2002
FoundersJes Johansen, Kevin Chan
Headquarters
Asia-Pacific
Areas served
Hong Kong, Macau, Taiwan, Singapore and Shanghai
Key people
Jes Johansen (CEO),[1] Kevin Chan (Chairman)[2][3]
Websitestorefriendly.com.sg

Storefriendly Self Storage is an Asia-Pacific-based company operating over 130 branches in Asia with a total of 40,000+ self storage units around Hong Kong, Macau, Taiwan, Singapore and Shanghai.[4][5][6]

History

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Storefriendly was started by Kevin Chan in 2002 with its fully self-owned storage facility, "Storefriendly Centre", in Singapore. Johansen and Chan started the Singapore expansion in 2011 with the first branch in Bukit Batok.[7][8][9] SingPost acquired the company in 2015. Storefriendly subsequently relaunched in 2019 with its flagship branch in Paya Lebar.[7][10][11]

In 2021, the company opened the Storefriendly Tower in Kwun Tong, Hong Kong.[12] This was a self owned facility and notably included robotic storage,[13] AI-powered facilities[14][15] among other digital focused technologies.[4][16][17]

The company launched the film "Make Space for the Future" with an AI-generated music track.[18][19]

The company is a member of the Self Storage Association Asia (SSAA).[20]

Awards

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Storefriendly received the following awards:

  • Self Storage Asia Award as the Best Multi-Site Operator Store of the Year in 2023. [21][22]
  • ESG Award for sustainability efforts in Hong Kong.[21][22]
  • The Creative & Effective Marketing Award for using AI in marketing campaigns, in 2023.[21][22]

References

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  1. ^ Malik, Andrea (October 5, 2022). "The Next Staple: Self-Storage Facilities - Asia Pacific". ULI Singapore.
  2. ^ "Storefriendly proves self-storage can be innovative with film created by AI". Marketing-Interactive. October 24, 2019.
  3. ^ "Daily Cuts - Storage and Stories: Storefriendly's Jes Johansen's Travels". CNA.
  4. ^ a b "Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong". Laotian Times. 6 October 2021. Retrieved 9 May 2025.
  5. ^ "Storefriendly Group Automated Safety Deposit Box System Project | BPS Global Group". bps-group.net.
  6. ^ "Storefriendly tawar khidmat simpan barang bergerak". BERITA Mediacorp.
  7. ^ a b "Storefriendly self storage: Franchising for growth - IMD business school for management and leadership courses". www.imd.org. May 25, 2025.
  8. ^ "STOREFRIENDLY SELF STORAGE: FRANCHISING FOR GROWTH ^ IMD943". HBR Store.
  9. ^ "Storefriendly opens first self-storage outlet in S'pore | Finance | PropertyGuru.com.sg". www.propertyguru.com.sg.
  10. ^ "General Storage Co. of Singapore Acquires Store Friendly Self Storage Group". www.insideselfstorage.com.
  11. ^ "MyCareersFuture Singapore". MyCareersFuture Singapore.
  12. ^ Caillavet, Christopher (April 2, 2023). "Blackstone's Storefriendly JV Opens Hong Kong Shops".
  13. ^ "Asia Self-Storage Operator Storefriendly Opens Facility in Singapore". www.insideselfstorage.com.
  14. ^ "Gary the GObot is brought to life in UltraSuperNew Singapore's Campaign for Storefriendly". October 18, 2019.
  15. ^ Junkie, APAC Ad (October 21, 2019). "Storefriendly Ad Features A.I. Created Soundtrack - But Fear Not Music World, Your Jobs are Safe".
  16. ^ "Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong". vietnamnews.vn.
  17. ^ He, Kevin (December 10, 2023). "Blackstone-Storefriendy Acquire Hong Kong Self-Storage Building".
  18. ^ magazine, adobo (October 18, 2019). "Campaign Spotlight: AI Track is the Sound of the Future for UltraSuperNew Singapore's Campaign for Storefriendly".
  19. ^ "AI Track is the Sound of the Future in This Campaign for Storefriendly | LBBOnline". lbbonline.com.
  20. ^ "Self-storage industry in S'pore sees rapid growth amid rising demand for flexible space solutions". December 23, 2024 – via The Straits Times.
  21. ^ a b c "Self Storage Awards Asia 2023 Winners". SSAA.
  22. ^ a b c "Self Storage Association Asia Announces 2023 Award Winners". www.insideselfstorage.com.
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