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This page has multiple errors. The notes that talk about a sitemaps program is incorrect. Google does not have such a program. It offers tools within Google search console currently to edit sitemaps and upload new ones that Google can then reference. The more accurate information can be found here https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap The quoted section is "Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website." Kowabundant (talk) 16:34, 2 October 2025 (UTC)[reply]
As much as the SEO as a service industry can feel like a scam, there is no denying that it is a huge industry. Reports show that in 2024 Search Engine Optimization Services Market was worth $80-90 Billion (USD) and is set to grow to $170 Billion (USD0 by 2029: https://www.researchandmarkets.com/report/seo
There are many people working in the industry, either as in-house SEO teams, in SEO departments of marketing agencies and also freelance SEOs. Freelance SEO is probably where the biggest scammers will be found. Google themselves doesn't deny that having a SEO expert can help them better understand websites. They even have a Google Search Essentials documentation online: https://developers.google.com/search/docs/essentials
As long as 'Criticism of SEO as a Service' is also discussed in this section I think it is an undeniable aspect of Search Engine Optimization that should be included.
Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Please specify exactly what the current text should be changed to. Day Creature (talk) 17:17, 2 October 2025 (UTC)