Draft:Safello Group AB

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Submission declined on 24 February 2026 by Bonadea (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: in-depth (not just brief mentions about the subject or routine announcements) reliable secondary strictly independent of the subject Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Bonadea 8 days ago. Last edited by NordicFinEditor42 7 days ago. This draft has been resubmitted and is currently awaiting re-review.

Submission declined on 20 February 2026 by OrangeWaylon (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: in-depth (not just brief mentions about the subject or routine announcements) reliable secondary strictly independent of the subject Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia. Declined by OrangeWaylon 11 days ago.

Safello Group AB is a Swedish cryptocurrency brokerage and financial technology company headquartered in Stockholm. Founded in 2013, the company operates a cryptocurrency exchange and has been listed on the Nasdaq First North Growth Market since May 2021 under the ticker SFL.^[1][2]

Safello was founded in 2013 in Stockholm by Frank Schuil, Emil Oldenburg, and Ludvig Öberg as a platform for buying and selling Bitcoin using Swedish kronor (SEK).^[3] Oldenburg departed the company in 2014.

In February 2014, Safello raised $600,000 in a seed funding round. Investors included Erik Voorhees and Roger Ver, both prominent early Bitcoin investors, as well as Blockchain.info CEO Nicolas Cary.^[3][4] In July 2014, the company received an additional $250,000 investment from Bitcoin Opportunity Corp, the investment vehicle of Barry Silbert (later founder of Digital Currency Group).^[5]

In 2015, Safello was selected for the Barclays Accelerator programme, operated in partnership with Techstars.^[6][7] During the programme, Safello and Barclays developed a proof-of-concept partnership exploring Bitcoin-based charitable donations in collaboration with Venture for America.^[6][8] The same year, the company expanded its payment integration to Denmark and Norway.^[9]

In October 2017, Safello completed a Series A funding round with participation from Northzone and White Star Capital. The same month, Safello acquired Cryex, a blockchain-based post-trading platform, in a deal valued at approximately SEK 20 million. Cryex had previously raised $18 million from investors including Northzone and White Star Capital.^[10][11]

The company obtained registration with Finansinspektionen as a financial institution, operating as a regulated cryptocurrency service provider in the Nordic region.^[12]

In December 2020, Safello announced its intention to pursue an initial public offering.^[13] Trading commenced on May 12, 2021, on the Nasdaq First North Growth Market under the ticker SFL.^[1][2]

In March 2021, Safello acquired Rational Money AB, the operator of Bitcoin.se, a Swedish-language cryptocurrency information portal that had been operating since 2012.^[14] The site was founded by David Hedqvist, who had previously been involved in a Swedish court case that established the VAT framework for cryptocurrency transactions in the European Union.^[14]

In April 2023, Handelsbanken terminated Safello's access to Swish payment services, and in June 2023 announced it would terminate the entire business relationship, effective September 30, 2023.^[15][16] The termination occurred during a period in which several Swedish banks were discontinuing services to cryptocurrency companies. Safello completed its migration to a new banking partner in February 2024.^[17]

In October 2025, Finansinspektionen granted Safello authorization as a crypto-asset service provider (CASP) under the European Union's Markets in Crypto-Assets Regulation (MiCA).^[18] In November 2025, Safello announced its expansion into Finland, its first market outside Sweden, enabled by MiCA's passporting provisions.^[19]

Safello operates a cryptocurrency brokerage platform available as a web and mobile application, allowing customers to buy, sell, and store cryptocurrencies. In February 2021, the company integrated with Klarna's Open Banking platform for direct bank transfers.^[20][21] The company also operates Bitcoin.se, a Swedish-language educational portal covering cryptocurrency topics, acquired in 2021.^[14]

In partnership with Deutsche Digital Assets, Safello launched a physically backed and staked exchange-traded product tracking the Bittensor (TAO) token, listed on the SIX Swiss Exchange in November 2025.^[22]

Safello AB, the company's primary operating subsidiary, has been registered with Finansinspektionen as a financial institution since 2013.^[12] In October 2021, Finansinspektionen announced supervisory reviews of Safello and one other Swedish cryptocurrency firm to assess compliance with anti-money laundering (AML) regulations, as part of the regulator's broader examination of the domestic cryptocurrency sector.^[23][24]

In 2025, the company transitioned from its earlier registration to full authorization under MiCA as a crypto-asset service provider (CASP), receiving approval from Finansinspektionen on October 13, 2025.^[18]

In September 2023, Safello entered into framework agreements with the Swedish Police Authority, Swedish Customs, and the Swedish Economic Crime Authority to provide cryptocurrency exchange services for law enforcement purposes.^[25]

Frank Schuil, the company's co-founder, served as CEO from its founding in 2013 until March 2023, when he transitioned to Chairman of the Board. Emelie Moritz was appointed CEO in March 2023.^[2]

Category:Financial services companies of Sweden Category:Financial technology companies Category:Cryptocurrency exchanges Category:Companies listed on Nasdaq Stockholm Category:Companies based in Stockholm Category:Swedish companies established in 2013 Category:2013 establishments in Sweden